When people can’t think of a
present to give that’s different in some way, they often end up buying perfume,
cologne or aftershave.
Are you wearing any now?
Scientists say mammals (that
includes us) are attracted to each other unconsciously by their natural smell.
But according to the advertisements, a fragrance is your secret weapon with the
opposite sex: choose the right one and the boy or girl of your dreams will find
you irresistible. You could spend anything from a few euros in a departments
store to hundreds of euros for a tiny bottle of an exclusive perfume at a Paris
salon.
But can anyone really tell the
difference between them?
A campaign is currently underway in the USA to
ban the use of perfume. Not just the perfume the people wear but also the other
perfumes around us like those in washing powders, air fresheners, hair spray,
cleaning fluids, polishes, toilet deodorisers etc. People who are most affected
by them includes asthmatics, allergy sufferers and those who gets migraine
headaches, but many other people find strong fragrance offensive. So the
campaign aims to stop this form of “pollution” of our atmosphere. It appears to
be having some success, too.
There are now air-freshener-free
cinemas, odour free rooms in hotel and even “cologne free” waiters in
restaurants. Some airlines are now also on the look for passengers who may
cause offence!
Will wearing fragrance eventually
be seen as antisocial in the way smoking is now?
What do you think? Will we see the day when
wearing perfume will be only something you can do in the privacy of your own
home?
By the way, do you know that
originally the water of Cologne was believed to have the power to ward off
bubonic plague?
In fact, it seems that it was
first taken to Germany by the French soldiers who used “eau de toilette” as a disinfectant, later
the original Eau de Cologne a
spirit-citrus perfume was launched in Cologne
in 1709 by Giovanni Maria Farina
(1685–1766), an Italian perfume maker from Santa Maria Maggiore Valle
Vigezzo.
After you have read all this
information, I would like you to investigate
the history of perfume, then create your own perfume, drawing the logo,
the bottle and the adv.
